August 13, 2008 by  

    Tune In Today, August 13 for the VIDEO PREMIERE of ‘Why Just Be Friends’ only on Yahoo! Music

    Joe Thomas
    New Man – In Stores September 23
    Kedar Entertainment

    (Audio) Listen to Why Just Be Friends

    (MP3) Listen to Why Just Be Friends

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    It is a new day for premier soul man JOE Thomas. After ten years signed to Jive Records, where he recorded the platinum discs All That I Am (1997) and My Name is Joe (2000), he has decided that now is the time to start taking chances. “Nothing against being signed to a major label, but most of the time it’s about what they want you to do as opposed to what the artist wants to do. I have nothing against Jive, but I really just wanted to be me. Seriously, I got tired of being held back.”

    Teaming-up with his manager of 15 years, Kedar Massenburg, who also serves as executive producer on the much anticipated project, Joe has come back stronger than ever. Indeed, from the first listen to his soulful emancipation JOE Thomas,New Man (on 563 Music & Kedar Entertainment, distributed by Fontana Distribution), it is obvious from the looseness of his voice and the texture of his timbre that he was feeling a little different.

    (Audio) Listen to Emergency Room

    (MP3) Listen to Emergency Room

    “Of course there is a happiness that comes with independence, but I also felt more confident in the studio,” JOE explains. “I was able to work at my own pace, choose my collaborators and sing the truth. Kedar and I have been working together forever, and we know how to make a great soul record.”

    Yet, just because JOE Thomas, New Man is an indie R&B record, does not mean that this is a bargain basement affair. “I’ve developed many close relationships with some of the best in the business,” Joe says. “When it came time for me to go into the studio I was able to call on my friends like Puffy, Bryan Michael Cox and (video director) Billie Woodruff to come through.”

    In addition, Joe was also blessed with contributions from Nas, Game, Busta Rhymes, Mario and Trey Songz, Snoop Dogg and P. Diddy. “I only like working with people who can take their art to the next level. But, believe me, getting all the right folks for this project was a blessing.”
    Releasing dual singles “ER” and “Why Just Be Friends,” the talented balladeer is more than ready to compete with his rivals on the radio. “The track “ER” was produced by a newcomer named D’Mile, a young and eager dude out of Brooklyn (Janet Jackson, “Feedback”),” Joe says. Serving as the opening for New Man, the theme of unrequited love is one that runs through the majority of the disc.

    “All of us know what it’s like to be feeling somebody who might not be feeling you,” laughs Joe. “For a lot of guys it’s not about what they have, but what they want.”

    With a voice that is sweet as chocolate and strong as coffee, “Why Just Be Friends” is the perfect summer record detailing the carnal blight of dudes, as Joe explains, “gets caught in the friend zone too many times.” Produced by the Stereotypes, a crew hailing from Cleveland, Ohio, Joe says, “They passed along some tracks, and I was really digging what these guys were doing. I mixed the song myself in a home studio I have owned for about eight years. I call it simply, Joe’s Crib Studio.”

    Fact is, once the various tracks were perfect, most of Joe’s vocals were recorded from his home studio. “I like doing things quickly, and in the home studio I can get in the zone and work at my own pace.” On the club ballad “We Need to Roll,” the singer got a chance to make another musical dream of his come true.

    “I recorded that song with Trey Songz and Mario, because you almost never hear R&B guys singing together,” Joe explains. “I remember how hyped I was when Quincy Jones put out ‘The Secret Garden,’ and I wanted that kind of vibe on the record.”

    A southern boy who was raised by two preachers in his hometown of Columbus, Georgia and Opaleika, Alabama Joe mastered an array of instruments when he was still a kid. “I have nothing but respect for musicians,” Joe explains. “Though I don’t play on this project, I’m working on something special right now where I’m playing everything in the studio.”

    Admiring the genius and swagger of artists like Marvin Gaye and Donny Hathaway, Joe’s songs also share the sacred/profane dilemma in his music that elevates beyond the arena of his peers. From the sweet as cherry Kool-Aide lyrics on “Man In Your Life” to lonely teardrops of “Sorry” to the freaky deke of “Triple Black Room,” Joe continues to dig deep into his own psyche for the best material. “The artists who are my heroes, be it Marvin, Prince or Donny, were never too proud to reveal there true selves. It is impossible to be a true artists if your art isn’t honest. Although it might hurt sometimes, I have no problem baring the realness of my life in the songs.”

    Coming across as a protector on the lush song “I Won’t Let Him Hurt You,” the track has slight Asian touches in the music that is beautiful. “I spend a lot of time overseas, and those sounds are as much a part of my influence as soul or gospel. I want to experiment, and mix a little of that flavor with what I do best.”

    Smooth as butter and perfect as the pyramids the track “By Any Means” is one of those songs that lingers in the mind hours after you’ve heard it. Utilizing a cool groove laid-down by his homie Bryan Michael Cox (who has produced hits for Usher and Mariah Carey), this song is an obvious hit. “Bryan and I have worked together a few times in the past, and obviously his track record speaks for itself.”

    Once nicknamed “the Casanova crooner” by Hip-Hop Soul magazine, New Man proves that Joe has lost none of his spunk or flavor. If anything, dude has simply gotten better. Let’s hear it for soul brother number one!

    JOE Thomas, New Man is comes out on September 23, 2008 on Kedar Entertainment Group and is distributed by Universal Fontana Distribution.

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    Watch the Video

    UPDATE!!!!!!!!!!!!!!!!!!!! CONTEST!!!!!!!!!!!!!!! END SEPTEMBER 23, 2008!!!!!!!!!!!!!!!!!!!!!!

    Joe Thomas Preps for New Album and Launches ‘Emergency Room’ Video Contest

    (September 5, 2008 – New York, NY) R&B sensation Joe Thomas makes his return to the music scene with the release of his latest album, New Man on September 23rd. New Man marks an exciting time in his career as he has parted ways with Jive Records and teamed up with manager of 15 years, Kedar Massenburg, to release the album on Kedar Entertainment.

    With platinum discs under his belt including All That I Am (1997) and My Name Is Joe (2000) and seven Grammy nominations, Joe is ready to take his career in his own hands. “Nothing against being signed to a major label, but most of the time it’s about what they want you to do as opposed to what the artist wants to do. I have nothing against Jive, but I really just wanted to be me. Seriously, I got tired of being held back.”

    Teaming up with the likes of Bryan Michael Cox (Usher, Mariah Carey), D’Mile (Janet Jackson, Mary J. Blige) and newcomers the Stereotypes (Danity Kane), Joe is ready to reclaim his status as a pioneer in the male R&B world. Joe proves he can stand alongside the new generation of R&B crooners with the release of dual singles, “Why Just Be Friends” and “E.R.”

    In conjunction with the release of New Man, Joe Thomas and Kedar Entertainment present the Emergency Room Video Contest. Fans are asked to download the “E.R.” track
    Listen Here and then create an original video for the song. Users can submit their original piece to the Official Emergency Room Video Contest YouTube group RescueJoeThomas SubmitVideo

    The grand prize winner will receive a $1500 cash prize courtesy of Joe Thomas and Kedar Entertainment. The video will also be posted on Joe’s official MySpace page, Joe Myspace

    Submissions will be accepted through September 23rd.

    A Fan of Joe has already submitted the first video see below



  1. j jones on August 14th, 2008 4:08 pm

    This is another bangger from joe, this is hot hot hot hot,make no mistake about it he is the best in the game by far!!!!!!!!!

  2. R. T. on August 23rd, 2008 2:18 pm

    Both tracks are hot. “Why Just be Friends” is a smash and “E.R.” is growing on me. The lyrics of “E.R.” initially sounded a little immature but his vocals makes up the difference. I’m excited about Joe’s new album. I look forward to seeing him in concert again. I can hear a growth in his vocals. He has a good fan base and I hope he stays true to it. Big ups to you, “Joe”. Get your grind on. Its time to really get paid.

  3. Jane on September 2nd, 2008 8:24 pm

    There is a song called Heart Behind My Eyes on his myspace page that is beautiful…….I love it.

  4. Kendra on October 27th, 2008 11:10 am

    I love the new CD! I can’t wait for the next CD that will drop in February 09. The snippets are awesome, I love it. I look forward to anything Joe puts out.

  5. Tammay (NYC) on November 1st, 2008 7:54 pm

    Joe you have created the new age music for love funk. This new album is out of site, wonderful, wonderful, wonderful. You go boy!!!!!!
    I would love for you to do the re make of Issac Hayes ” IT’s Haven To Me” it will blow our minds. That ‘s who joe reminds me of. Issac Hayes

    You go Joe!!!

  6. Mimi, Yvonne on January 4th, 2009 1:31 am

    U came back real good,i love ur track song ‘by any means & sorry’,Ur d best RnB SINGER,keep it rolling Joe,Nigeria loves u!!

  7. Anthony Harris on February 8th, 2009 2:55 pm

    First, I’m a casual fan, like your voice and style of music. There’s a song – don’t know what cd it came from, liked it a lot so much that I’m searching for it and I only know some of the words to it. It was a short song, it goes something like — I got my white tee, my new air force ones, something something coupe out and hug the block. Help me find this song.

  8. sacha on February 20th, 2009 6:06 am

    Hey i am lovin the new album its amazing!! Iam never disappointed with his music. He is without a doubt the best singer by far!!!
    When is the new cd out, im in need of it :) Keep it real joe xx

  9. Eryka31 on July 21st, 2009 12:28 am

    When will you be coming back to NC. I missed you the last time. It would nice to see you up close and personal.

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